What our audit analyzes

Mobile & Usability

Google uses mobile-first indexing. Discover how to optimize your site's mobile experience for better SEO.

Why is mobile essential for SEO?

Since 2019, Google uses mobile-first indexing: it's the mobile version of your site that gets indexed first. More than 60% of global web traffic comes from mobile devices, making mobile optimization essential.

A site not optimized for mobile will be penalized in search results, have a high bounce rate, and lose potential conversions.

Viewport Configuration

The Viewport Tag

The viewport tag tells the browser how to size and scale content on different screen sizes. It's the foundation of responsive design.

Recommended configuration:

<meta name="viewport" content="width=device-width, initial-scale=1.0">

Important parameters:

  • width=device-width: adapts width to screen
  • initial-scale=1.0: initial zoom at 100%
  • Avoid user-scalable=no (bad for accessibility)

Responsive Design

What is Responsive Design?

Responsive design allows your site to automatically adapt to all screen sizes: smartphones, tablets, computers. It's Google's recommended method for mobile compatibility.

Mobile

Tablet

Desktop

Key techniques:

  • CSS media queries to adapt layout
  • Fluid images (max-width: 100%)
  • Relative units (%, rem, vh/vw)
  • Flexbox and CSS Grid for layouts

Mobile UX Best Practices

Touch Targets

Buttons and links should be at least 48x48 pixels to be easily tappable with a finger.

Recommended minimum: 48px

Font Size

Use a font size of at least 16px for body text, readable without zooming.

Recommended minimum: 16px

Spacing

Keep enough space between clickable elements to avoid accidental taps.

Minimum between elements: 8px

No Horizontal Scroll

Content should fit the screen width without requiring horizontal scrolling.

Penalized by Google

Favicons & App Icons

Why are favicons important?

Favicons reinforce your brand image in tabs, bookmarks, and mobile search results. Their absence can give an unprofessional impression.

Complete configuration:

<link rel="icon" type="image/x-icon" href="/favicon.ico"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png"> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png">

Recommended sizes:

  • favicon.ico: 16x16, 32x32, 48x48
  • PNG: 16x16, 32x32, 192x192, 512x512
  • Apple Touch Icon: 180x180

What our audit checks

Our tool analyzes your site's mobile compatibility and provides recommendations to improve user experience on all devices.

Viewport tag configured
Responsive design
Favicon present
Apple Touch Icon
Optimized images
Mobile PageSpeed score
Test my site's mobile compatibility