The title tag is the most important on-page SEO element. It's the blue clickable title in Google results that determines whether users will click.
The <title> tag defines your web page's title. It appears in:
HTML code example:
<title>Web Design London | Expert Web Agency - MySite</title>
Google displays about 50-60 characters before truncating. Beyond that, your title will be cut with "..."
✓ Good (52 characters)
Web Design London | Expert Web Agency
✗ Too long (85 characters)
Professional Website Creation in London by Our Expert Web Development Agency...
Place your main keyword as close to the beginning of the title as possible to maximize its visibility and SEO impact.
✓ Keyword first
Plumber London - 24/7 Emergency | MyCompany
✗ Keyword at the end
MyCompany - Emergency Services - Plumber London
Each page on your site should have a different title relevant to its content. Duplicate titles create confusion for Google and users.
Your title should make people want to click. Use powerful words, numbers, or value promises.